Introducing Heather Ratchet:
I’m Jeroen, I live together with my husband Michael in Amsterdam.
I work as a freelance designer, stylist, hair and makeup artist under my own label Studio Jeroen Bloemers.
My drag persona is Heather: she is the perfect dress up doll, heavily influenced by cartoons and toys from the 1980’s and 90’s. Every edition you will see another twisted side of her.
I got involved in the drag scene by using it as a test study.
I had so many ideas and inspirations that I wanted to try out and it is pretty hard to always get a model, makeup artist and photographer, so I tried it out on myself, just to see how things would work out off and on camera.
At the beginning of my drag career I performed with a group of friends with the name, Onbenullig mooi” Our main goals where mostly to shock, inspire or annoy the crowd, haha. Drag became my creative outlet to push myself with learning new techniques, by restyling wigs, designing and making an outfit and match the makeup to create a new edition of Heather every time. I’m the founding mother of the House of Ratchet.
At the end of June 2013 I had an epiffany. It happened at a party named Hoerenbal at Club Church, Amsterdam. It was the perfect moment because all recent members were present. We liked going out in drag as friends and from that moment on we made some great family memories together.
The House of Ratchet means a great deal to me, they became my chosen family.